Item Name:
Making & Marketing Better Artwork
SKU:
BKM&M
Description:
Making & Marketing Better Artwork is a soft-cover instructional book written by Milon Townsend and published by Blue Moon Press in 2001. The book contains 150 pages and is designed for novice, intermediate, and advanced artisans in the glassblowing and flameworking community. Townsend provides practical, step-by-step guidance on transforming a glassblowing hobby into a sustainable business or expanding an established glassblowing enterprise. The book covers essential topics including marketing strategies, working with galleries, selling work on consignment, and establishing realistic pricing for handmade glass artwork. This reference guide serves as a comprehensive resource for glass artists seeking to navigate the business side of their craft and achieve economic independence through their artistic endeavors.
How it is used:
- Novice glassblowers can learn foundational business practices and marketing strategies to launch their first ventures into selling glass artwork
- Intermediate and advanced flameworkers can discover advanced marketing techniques and gallery relationships to expand their existing customer base and sales channels
- Glass artists can reference pricing strategies to ensure their work is valued appropriately while maintaining profitability
- Lampworkers and beadmakers can explore consignment opportunities and alternative sales channels beyond direct retail
- All skill levels can use this guide as a reference for developing a comprehensive business plan for their glassblowing practice
